Facebook is what every advertiser in the 90s dreamt of.

It’s highly engaging ad types, powerful integrations, and precise targeting has made it one of the most successful online marketing tools of all time.

The retargeting ability of the Facebook Pixel has left all the advertisers baffled and wanting for more.

In this blog post, we will be discussing the Facebook Pixel and understand it in more depth.

So, without any further ado, let’s dive in!

What is a Facebook Pixel?

Facebook Pixel or the Facebook Retargeting Pixel is an HTML code which can be installed into the back end of your business website.

Why do we do that?

Just like any other tracking code, Facebook Pixel helps advertisers to drive traffic and measure performance of different campaigns using the metrics produced by different platforms.

To sum it up, Facebook Pixel helps modern day businesses to measure and boost the ROI through Facebook Advertising.

Why do we need Facebook Pixel for our business website?

Here are the reasons why businesses need to use Facebook Pixel.

Pixel to Build Custom Audiences

Facebook allows advertisers to build an audience using the Facebook Pixel. It has sped up the process of audience creation and made it easier as well. Not just that, Facebook Pixel has also added to the effectiveness of Facebook Advertising. Thus, you get the most relevant audience from a general group of Facebook audience.

Pixel to Build Lookalike Audiences

Lookalike audiences are built to reach out to potential customers by using Facebook retargeting pixel. Advertisers can utilize custom audiences as a starting point for new audiences. This removes all the guesswork when creating new targeting group. It allows businesses to reach ideal prospects in a quicker and efficient way.

Pixel to Track Conversions

One of the most fundamental reasons why Facebook advertisers love Pixel is its ability to track conversions. Advertisers today need data. When you install a Pixel code into your website landing page, it will provide information of who’s converting, which pages are being visited and what is the ROI of Facebook Advertising Campaigns. With the help of Facebook Pixel, you are able to do A/B Test and find out which campaign works well and which ones don’t.

Pixel for Re-marketing

Facebook Pixel can effectively enhance the relevance by showing your ads to only users who have visited your website. It boosts the reach of your ads significantly by creating audiences from a custom audience of website visitors. Advertisers can track Key Performance Metrics or KPIs that matter and in turn help in improving the conversion rate.

When Can You Use a Facebook Pixel?

Here are a few cases of where and how can a Facebook Pixel be used.

  • Show Ads to People who have downloaded content.
  • Show Ads to People who visited your website but did not check out the product.
  • Show Ads to People who visited the pricing page but did not go further.
  • Show Ads to People who reached your website, but did not sign up for a webinar.

If you are struggling to ‘Attract, Engage & Convert’ your ‘Ideal Client’ using Facebook, take a look at our Social Media Management packages for more information. Let’s make your business visible! For more such valuable content, don’t forget to check out our Facebook Page.